Member Benefits

The WFCA has a broad network of vendor partners to provide our members with operational benefits designed to increase the bottom line. This ranges from the robust suite of services in our new Savings4Members program to trade scholarships to recruiting and consulting to an exclusive spot and spill warranty system.

Trade Scholarship
The WFCA Trade Scholarship Program is designed for the principals and employees of WFCA Regular Member organizations to support ongoing education and training.
More Info
My Flooring Warranty
A spot and spill Warranty for your consumers that is a turn-key, automated customer retention and sales closing program.
More Info
Gold Standard
The WFCA believes in giving recognition where recognition is due. That’s why we are recognizing and rewarding excellence in our retailer community with our Gold Standard Award.
More Info

Savings4Members has partnerships with industry leading national vendors to help you save time and money on the products and services you use every day.

Business Insurance
Workers compensation, liability, property / casualty and commercial vehicle insurance programs offered by Risk Strategies Company.

More Info

Commercial Real Estate Service
Expansion and growth is a crucial part of every business. With that growth might come the opportunity to expand your existing location, or possibly relocate into a new location that can better suit your needs. ESR Commercial will negotiate the BEST DEAL in the BEST LOCATION for your business.

More Info

Telephone On-Hold
WFCA members have access to one of the finest on-hold commercial message services available...and at a member price!

More Info


Podium is a communication platform that integrates with your website and redefines the way you interact with your customer.  Through its Interaction Management platform, your business can message leads and customers, get reviews and feedback, and communicate easily with your teams. You can also manage and track reviews through Google and social media platforms.

Premier Flooring Retailer

Premier Flooring Retailer is a Quarterly Magazine devoted entirely to the success of the independent flooring retailer.

Member Seal

 The WFCA seal of recognition, placed proudly in the business of every WFCA retail member, assures customers they will receive a positive and successful flooring purchase experience.

Mystery Shopping Services

The WFCA offers members a mystery shopper program to assist owners in objectively evaluating the quality of customer service within your own business, as well as comparing the customer service being offered by the competition. Contact Charles Stiles or visit the website from the link below.

Customized Media Production

Mill Creek Media Group offers a full scope of corporate services including training, marketing and how to videos, commercial development, product introduction marketing, and promotions. WFCA members will receive discounted rates on all services offered by Mill Creek Media Group.

Customized E Commerce

Rugs.Shop is the fastest way to expand your retail business. Boost online sales by offering a complete catalog of over 35,000 area rugs.Top quality, name-brand rugs integrated directly into your website with zero maintenance by you.